Over the past decade I’ve worked across telecom, healthcare, finance, and entertainment — helping teams bring complex marketing ecosystems to life across web, social, CRM, and product platforms. At AT&T, I co-led an internal creative initiative to reclaim campaign work from external agencies including BBDO and Critical Mass, partnering with brand and product teams on major launches including iPhone and Samsung releases. My work blends advertising craft, digital experience design, and scalable systems thinking — helping organizations move faster while maintaining strong creative standards.