Senior Digital Art Director / UX & Design Lead
Senior Art Director specializing in digital campaigns, brand systems, and scalable experience design.
Over the past decade I’ve worked across telecom, healthcare, finance, and entertainment — helping teams bring complex marketing ecosystems to life across web, social, CRM, and product platforms. At AT&T, I co-led an internal creative initiative to reclaim campaign work from external agencies including BBDO and Critical Mass, partnering with brand and product teams on major launches including iPhone and Samsung releases. My work blends advertising craft, digital experience design, and scalable systems thinking — helping organizations move faster while maintaining strong creative standards.
Recent Highlights
• Reclaimed campaign work from BBDO and Critical Mass at AT&T
• Led enterprise design systems across telecom and healthcare platforms
• Produced video, motion, and digital campaigns for global brands including American Airlines
Capabilities
Campaigns
Integrated creative across digital, social, and lifecycle marketing.
Digital Platforms
Web, product, and marketing experience design.
Creative Systems
Design frameworks that scale creative across large organizations.
