Website Rebrand & Digital System Evolution
UIX Designer (Creative Lead across Web & CRM)
Originally hired to support social and digital marketing initiatives, my role quickly expanded into broader UX and design system leadership as the company scaled its digital ecosystem.
In addition to interface design, I produced motion and video assets, digital campaign creatives, and lifecycle marketing visuals supporting Teladoc’s growth initiatives.
Context
Teladoc was undergoing rapid expansion across multiple healthcare verticals. Its digital presence needed to evolve to support brand clarity, product differentiation, and enterprise growth. The website was both a marketing engine and a product gateway — requiring cohesion between storytelling and usability.
The Challenge
Fragmented service messaging
Inconsistent visual execution across product lines
Complex navigation structures
Rapid growth outpacing digital infrastructure
The objective was to unify the brand narrative while improving clarity and usability across the site ecosystem.
Strategic Approach
I partnered with product, brand, and marketing stakeholders to align creative direction with user experience strategy.
Key actions included:
Mapping user journeys across core healthcare services
Refining information architecture for clarity and task flow
Leading visual direction for the 2019 website redesign
Supporting the 2022 umbrella replatform on Adobe Experience Manager
Delivering two scalable Figma design systems supporting web and CRM execution
The focus was consistency, clarity, and scalable growth.
Solution
Delivered a unified digital ecosystem that supported:
Clearer articulation of Teladoc’s value propositions
Improved navigation and user engagement
Modular CRM templates for mobile-first communications
Standardized visual and interaction frameworks across teams
The design systems enabled faster iteration while maintaining brand cohesion.
Impact
Elevated Teladoc’s digital brand presence
Improved alignment between marketing and product experiences
Reduced redundancy across web and CRM production
Enabled scalable growth across service lines
This work strengthened the bridge between brand storytelling and user-centered digital design.
TL;DR
Delivered two enterprise design systems in Figma
Led UX direction for major website redesign & replatform
Standardized CRM and web component frameworks
Strengthened brand cohesion across product touchpoints
Built scalable UI systems supporting platform growth