TeladocHealth.com
Website rebrand and design
Skills Used: UX design, Visual Design, Team Management, Art Direction, UAT, Development, Automation
TL;DR
• UI/UX Design, Team management
Implement new brand elements
Repackage service offerings as single service
Built site in React
The Challenge
Redesign the business user experience with interactive elements and an improved layout to seamlessly navigate the full product suite, rather than isolated offerings. This aligned with a full rebrand, enabling deeper exploration and refinement of new B2B brand elements.
Research
We spent a month analyzing the current B2B site and WPP’s brand work, diving deeper into how the brand elements could be refined and applied with greater precision.
Proposed solution
Established development platform (react) and begin design work, streamlining, freshening, tightening up the user flow and the messaging.
Worked hand in hand with GCD Leigh Calibrese to tighten up and focus messaging.
Solutioned design issues and improvements with dev lead.
Impact
The redesign elevated user engagement, sparked more inquiries from prospective clients, and reinforced our position as a premier telehealth provider—deepening connections with our B2B partners and setting a new industry standard.