AI Advertisements Outperformed Human-Created Ads

Very interesting findings.

"They generated, on average, 70% higher engagement and 6% higher visual attention within key areas of interest, such as the advertiser’s logo. Perhaps most impressively, they produced 72% lower levels of confusion in viewers."

As AI reshapes creative workflows, how do you see it influencing UX testing and design outcomes?

https://lnkd.in/gPtsw84U

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